Very Interesting (VI) is the magazine that fascinates, surprises, captivates and gives answers to questions you never thought you wanted the answers to. After a very successful 5 years in the South African market, VI is extending its brand and launching VI Junior. It has a clear focus to introduce young minds to the entertaining world of knowledge through intelligent and interesting content on technology, science, space, the environment, history and much more… and presents it in a unique way that appeals to children and tweens. VI Junior is a fun and quirky read that allows parents to provide their children with stimulating content that they can use to expand their knowledge base and their interest in the world around them. In a time when a competitive edge is a real advantage, inquisitive minds should be encouraged. VI Junior readers know more and knowledge is power.